The Heart of Your Social Media Operations
Developed by Highline Global, Heartbeat is our proprietary content management platform, purpose-built to streamline every aspect of a brand's social media presence. Designed around best-in-class practices and inspired by the top features of leading tools in the market, Heartbeat is more than software: it's the central hub for planning, executing, and evaluating your entire content strategy.
Why
Heartbeat supports brands at every stage of the social media lifecycle and it was created to solve real-world operational challenges faced by marketing teams. Built with powerful AI capabilities at its core, it eliminates repetitive manual tasks, reduces human error, and saves valuable time by automating essential functions. Whether managing one brand or several, Heartbeat enables full control over content planning, team collaboration, approvals, and performance analysis—all within a single, powerful platform.
Key Features
Plan, schedule, and visualise your content across platforms with an intuitive drag-and-drop
Track the performance of multiple campaigns with real-time updates and integrated metrics.
Store, organise, and retrieve photos, videos, and creative assets in one place.
Access live data and generate on-demand reports with a single click.
Streamlined content review, multi-level approval processes, and team collaboration.
Easily design and preview your Instagram feed layout for consistent branding.
Secure role-based access for teams of any size, from content creators to marketing directors.
Access Heartbeat anytime, anywhere from any device.
What It Means for Our Clients
For clients whose social media presence is managed by Highline Global through Heartbeat, the platform offers less back-and-forth and more clarity, seamless transparency, control, and insight. Every post is part of a structured plan, with:
Weekly Updates
Stay aligned with regular check-ins and summaries on what’s coming up next.
Content Strategy Previews
An overview of the upcoming month’s strategy, including a calendar view, captions, hashtags, and creatives, designed to preview the feed layout in advance.
Monthly Performance Reports
Get in-depth insights and data on content performance, engagement metrics, and campaign impact—automatically generated and easy to understand.