Unifying a Boutique Brand Across Three Cities
HOSPITALITY - DIGITAL MARKETING
Highline Global manages the full social media presence for The B+B Collection, a group of boutique bed & breakfast hotels in Belgravia, Edinburgh, and York. Each property blends the charm of historic listed buildings with contemporary design and a locally inspired identity.
Our challenge was to unify the brand digitally while preserving the individuality of each B+B. We took over their complete social media strategy—from content creation and publishing to community management, reporting, and on-site content production.
A core focus of our work is driving direct bookings through the collection’s website. Through carefully crafted campaigns and targeted paid ads, we’ve achieved a 6.2x return on investment, based on total revenue generated versus ad spend. This performance reflects a strong, data-informed approach that connects storytelling with commercial impact.
In addition, a key part of our work includes designing and distributing branded newsletters that extend the guest journey beyond the stay. These emails highlight local stories, seasonal offers, and curated recommendations, driving repeat visits and direct bookings.
With consistent visuals, personalized messaging, and performance-driven strategy, we’ve elevated The B+B Collection’s digital presence and helped convert audience attention into measurable revenue growth.
Unifying a Boutique Brand Across Three Cities
HOSPITALITY - DIGITAL MARKETING
Highline Global manages the full social media presence for The B+B Collection, a group of boutique bed & breakfast hotels in Belgravia, Edinburgh, and York. Each property blends the charm of historic listed buildings with contemporary design and a locally inspired identity.
Our challenge was to unify the brand digitally while preserving the individuality of each B+B. We took over their complete social media strategy—from content creation and publishing to community management, reporting, and on-site content production.
A core focus of our work is driving direct bookings through the collection’s website. Through carefully crafted campaigns and targeted paid ads, we’ve achieved a 6.2x return on investment, based on total revenue generated versus ad spend. This performance reflects a strong, data-informed approach that connects storytelling with commercial impact.
In addition, a key part of our work includes designing and distributing branded newsletters that extend the guest journey beyond the stay. These emails highlight local stories, seasonal offers, and curated recommendations, driving repeat visits and direct bookings.
With consistent visuals, personalized messaging, and performance-driven strategy, we’ve elevated The B+B Collection’s digital presence and helped convert audience attention into measurable revenue growth.