Elevating Social Media Presence for Accor Hotels
HOSPITALITY - DIGITAL MARKETING
Highline Global manages the entire social media presence of more than 10 Accor properties in the UK, including Novotel London Canary Wharf, Novotel London West, Novotel Brentford, Novotel Excel, Novotel Cambridge, Ibis London Canning Town, Ibis Excel, and Mercure London Earls Court.
Before partnering with us, these hotels faced inconsistent activity, low-quality content, and lacked a clear digital direction. Our goal was to bring relevance, build awareness, and establish a loyal online following while aligning with Accor’s brand guidelines.
We implemented a fully integrated strategy covering content creation, posting, community management, paid advertising, performance reporting, and regular onsite content production. Leveraging AI solutions such as Suitebot and Followers Growth, we optimized engagement, enhanced customer experience, and ensured continued growth despite evolving platform restrictions.
At the properties where our AI Followers Growth tool is active, we’ve achieved impressive audience growth, gaining over 1,000 new followers per month.
Our approach remains agile and trend-aware, incorporating smart paid ads, competitions, and Meta updates into a consistent brand presence across platforms. The result is stronger community engagement, and an online identity that accurately reflects each property’s guest experience and brand essence.
Elevating Social Media Presence for Accor Hotels
HOSPITALITY - DIGITAL MARKETING
Highline Global manages the entire social media presence of more than 10 Accor properties in the UK, including Novotel London Canary Wharf, Novotel London West, Novotel Brentford, Novotel Excel, Novotel Cambridge, Ibis London Canning Town, Ibis Excel, and Mercure London Earls Court.
Before partnering with us, these hotels faced inconsistent activity, low-quality content, and lacked a clear digital direction. Our goal was to bring relevance, build awareness, and establish a loyal online following while aligning with Accor’s brand guidelines.
We implemented a fully integrated strategy covering content creation, posting, community management, paid advertising, performance reporting, and regular onsite content production. Leveraging AI solutions such as Suitebot and Followers Growth, we optimized engagement, enhanced customer experience, and ensured continued growth despite evolving platform restrictions.
At the properties where our AI Followers Growth tool is active, we’ve achieved impressive audience growth, gaining over 1,000 new followers per month.
Our approach remains agile and trend-aware, incorporating smart paid ads, competitions, and Meta updates into a consistent brand presence across platforms. The result is stronger community engagement, and an online identity that accurately reflects each property’s guest experience and brand essence.